“It’s not lame”

One of my clients is trying to entice more employees to tune into the company’s live-streamed exec forums and conferences. ¬†What seems to work, so far at least, is tucking small pitches into the Outlook invites:

“Watching this is actually considered working, so . . .”

And,

“Not like the one from Q1.”

And

“Will be better than it sounds.”