“Less than $1 million”
One of my clients, the chief of an ad agency, was wary of offering ‘guesstimates’ on projects before he could actually run the numbers. (The projects typically ranged from 50K to 100K.) When clients insisted, when they pressed him for a ‘ballpark’, he would laugh it off with: “Less than a million. For sure.” […]
Ingenious: Fan letters to the non-famous.
This isn’t about writing fan letters to famous people. It’s about sending fan letters to people who never get fan letters. (Which is most of us on the planet.) And therein lies the magic. Especially if you do it right. (More about that in a second.) By a ‘fan letter’ I mean a simple note […]