Walt Kania :Writer
Recent Writing Projects
:60 Commercial spot, Chubb Homeowner’s Insurance
AT&T case study for Cherokee Nation Enterprises
Web site, white paper for Ignite Advisory Group, Executive
Access Solutions
E-mail programs and web content for Professional Risk Solutions
Case studies for AT&T: Health First regional hospital network, Duane Morris, LLC Law Firm.
Web content for Madison Insurance Group
Promotional mailing Regional Conference of Mortgage Bankers Associations
Sales and marketing content for an insurance brokerage specializing in D&O and Executive Liability insurance.
Case studies for AT&T: US Olympic Training Centers, NSTAR, Virgin Megastores, Summit Medical Group.
AT&T Book, Profiles: Innovative Companies, Dynamic Solutions.
Web articles, interviews and content for AT&T Networking Exchange information site.
Four-article series on telecommunications and networking for the small business.
Web content and collateral for contact center consulting and engineering services, NICE Systems.
Anatomy of a Win sales studies and national sales meeting videos, AT&T.
Video script dramatizing situations leading to employee lawsuits. For employment practices liability insurance.
Customer success stories in document management for Ricoh. 
Script for trade show video, on risk management.
Web content for National Datacast, Inc., digital datacasting services.
PR, promotional copy, and web content for The Car Music Project
Web content, Panasonic Security Systems. Cameras, lenses, digital recorders, switchers, network interfaces.
Web content for Sony integrated home entertainment systems, Sony
Whitepaper, wireless resource management
Whitepaper, global IP network assessments
Corporate profile brochure, Center for Systems Management
Sales recognition presentations for AT&T sales management
Product collateral for Iris Recognition Biometric Security Systems, Panasonic
Marketing collateral for AT&T on telecom access technologies
Product collateral on HR and payroll automation systems
Space advertising for Schindler Elevator, on escalators and moving walks
Opening video, annual sales meeting, AT&T
Speeches and presentations for insurance broker event, NYC
Video scenarios for a training program on antitrust practices for Chubb
Video script for online training program, on evaluating buildings for property/casualty underwriting, for Chubb
Audio CD-ROM series, sales force interviews, training and motivation, for a technology services and equipment marketer
"Corporate Radio" audio demo for a marketing firm
Track record:
1,508 projects completed since 1995. Only 19 were lame.
Writing samples?
“Never start your presentation at the beginning.
“Instead, skip to the most interesting part, your most startling point. Lead with the stuff no one in your audience knows or suspects. Never mind the background or context just yet. You can always fill it in later if anyone asks.”
- Walt Kania
The most bizarre benefit line I ever wrote:
‘Reduces blood spatter’
(For a company that makes liquid nitrogen pre-cooling equipment for poultry processing plants.)