Walt Kania   :Writer
Market. Sell. Promote.
And be 92% more compelling
 
Walt Kania is a freelance marketing writer known for his sometimes unorthodox and contrarian approach to business writing.
 
He has been in independent practice since forever, writing for entrepreneurial firms and start-ups, marcom managers in Fortune 500 companies, and marketing consultancies.  
 
Based in New Jersey, USA.  Background in Botany.  (Yes, Botany.)
 
Especially good at:
  1. •Promoting B2B and technology companies.
  2. •Marketing telecom and networking, insurance, software, and consulting services.  
  3. •Explaining and simplifying complex concepts.
  4. •Finding fresh ways to talk about companies, products, services.
 
“He’s skillful and smart.  Writes like silk.
But no, I wouldn’t call him a genius.”
- Bill Milbrodt
Music and  Sound  Design
 
Not so good at:
Fashion, cosmetics, teen markets, corporatespeak, tag lines.  
 
Track record:
1,508 projects completed since 1995.  Only 19 were lame.  
 
“He crafted a fresh, un-insurance way to articulate
 our approach to the business.  And it resonates
brilliantly with our clients.”
- Greg Niccolai
Madison Insurance Group
A good match for:
  1. • Marketers working against huge, entrenched competitors
  2. • New firms looking for compelling ways to talk about what they do
  3. • Companies that can’t afford to sound like everyone else
  4. • Game-changers
 
Recent  clients:  
Avaya, Professional Risk Solutions, Madison Insurance Group, AT&T, Chubb, Ignite Advisory Group, Panasonic, NICE Systems,  Ignite Advisory Group, Ricoh, Crum & Forster, Medco Health, Schindler Elevator, National Datacast,
 
 
“To me, the ideal content should sound like one human being talking to another.  Not like a corporation addressing a demographic.
 
“And the less it feels like marketing talk, the better it works.”
 
Walt Kania  :Writer
walt@waltkania.com
(908)464-5192
New Jersey, USA
 
Just ask.
Walt Kania’s BLOG: Clean Copy Even more ways to write sharper, look smarter, and win business
Writing techniques, tactics, and strategies:
 
The Magic of Three
How many points will make your case?  Three guesses.
 
The Story Trick
This beats sales copy any day.
 
Your Readability Meter
Is that text a breeze to read? Or not.
 
The 'You' Factor
Enough about us, already.
 
Testimonials 101
What works.  What doesn't.
 
Case Studies
Why Zzzzzzz is good.  At least sometimes.
 
Well-Peopled Text
Put a face on your copy.  And sell more.
“He’s one writer who always seems to get it.  He just plain nails it.”
 
Robin Schaffer
NICE Systems