I know what it feels like on your side of the desk right now. Looking for someone to build content for you is an iffy business. Is this guy right for what I’m doing? Will he ‘get’ it? What if…
When my grandfather worked as a tool and die maker in the ’40s and ’50s, he was expected to supply some of his own tools. Having your own gear marked you as a solid pro, a guy the shop foreman…
Every writer knows about this. You’re going along, spinning sentences, chugging them out, one word in front of the other. The piece is coming out fine and serviceable, and it’s saying what you mean. The process is like pedaling a…
Can you write with music playing? I can’t. My designer and photographer bretheren may be able do a day’s work with their iPods on, but I can’t write a lick that way. I can listen. Or I can write. But…
In my everyday work, I’m not looking for universal truths and new paradigms; I’m sweating out what to put on a client’s home page. I work at keyboard level, in execution and implementation mode. I’m not pondering the future of…
