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This comes under the heading Seldom Asked Questions. SAQ. “Which writers have influenced you the most?” Tom O’Neill of Exodus Capital Advisors was the first client who had ever asked me that. He explained that it was a good way to gauge a writer’s mindset and approach. And any writer who couldn’t point to role [...] Content Marketing is a clunky term for a marketing approach that relies on a wide arsenal instructional and informational material to win customers — rather than straight-ahead ‘selling.’ Think of it as marketing by teaching and helping. Selling by being interesting, by dispensing wisdom, by offering better advice and how-to than the next guy. By [...] I know what it feels like on your side of the desk right now. Looking for someone to build content for you is an iffy business. Is this guy right for what I’m doing? Will he ‘get’ it? What if I pay all this money and the work comes out lame? What if all I [...] |
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