Icons and idols: Writing wizards
This comes under the heading Seldom Asked Questions. SAQ. “Which writers have influenced you the most?” Tom O’Neill of Exodus Capital Advisors was the first client who had ever asked me that. He explained that it was a good way…
What is content marketing, anyway?
Content Marketing is a clunky term for a marketing approach that relies on a wide arsenal instructional and informational material to win customers — rather than straight-ahead ‘selling.’ Think of it as marketing by teaching and helping. Selling by being…
The scary part about hiring a writer
I know what it feels like on your side of the desk right now. Looking for someone to build content for you is an iffy business. Is this guy right for what I’m doing? Will he ‘get’ it? What if…
A scribe’s tool chest
When my grandfather worked as a tool and die maker in the ’40s and ’50s, he was expected to supply some of his own tools. Having your own gear marked you as a solid pro, a guy the shop foreman…
Shooting for magic
Every writer knows about this. You’re going along, spinning sentences, chugging them out, one word in front of the other. The piece is coming out fine and serviceable, and it’s saying what you mean. The process is like pedaling a…
