Walt Kania, Writer
Tech and B2B Marketing
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Free Advice
Don’t write product copy. Write a product review.
Product literature should be literature
Technical copy, Banana Republic style
Icons and idols: Writing wizards
What is content marketing, anyway?
The scary part about hiring a writer
A scribe’s tool chest
Shooting for magic
Other Good Reads
The magic of three
12 Writing Rules That Work. Always.
Tag lines: Do you need one?
Promoting the Consulting Practice
The Passive Voice: Out of exile
Marketing Insurance: The Brick Wall
Need Marketing Ideas? Write the promo first
Fun with Plurals
Cracking Writer’s Block
Contact:
(908) 464-5192
walt@waltkania.com
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