On Writing

How to sound like a good writer. Even if you’re not.

I use these tricks all the time.

 

12 Writing Rules That Work.  Always.

How to be clearer. More relevant.  And not dull.


The Magic of Three

How many points will make your case?  Three guesses.


Cracking Writer’s Block

Cures from the front lines


The Passive Voice

Good for hiding stuff


Fun with Plurals

When you’re having more than one


Finding breakthrough ideas

Write the promo first


Tag Lines:  Do You Need One?

To rise above the din, try going without one


Promoting the Consulting Practice

Talk about untying knots, not services


Marketing Insurance:  The Brick Wall

Improve the experience, make a mint