On Writing

How to sound like a good writer. Even if you’re not.

I use these tricks all the time.


12 Writing Rules That Work.  Always.

How to be clearer. More relevant.  And not dull.

The Magic of Three

How many points will make your case?  Three guesses.

Cracking Writer’s Block

Cures from the front lines

The Passive Voice

Good for hiding stuff

Fun with Plurals

When you’re having more than one

Finding breakthrough ideas

Write the promo first

Tag Lines:  Do You Need One?

To rise above the din, try going without one

Promoting the Consulting Practice

Talk about untying knots, not services

Marketing Insurance:  The Brick Wall

Improve the experience, make a mint