Music to write by

By Walt Kania

Can you write with music playing?

I can’t.

My designer and photographer bretheren may be able do a day’s work with their iPods on, but I can’t write a lick that way.

I can listen.  Or  I can write.  But not both.  It’s like trying to shave with one hand while combing your hair with [...]

The most profitable ideas I ever stole: Part 1

By Walt Kania

In my everyday work, I’m not looking for universal truths and new paradigms; I’m sweating out what to put on a client’s home page.

I work at keyboard level, in execution and implementation mode.  I’m not pondering the future of digital media; I’m trying to think of a sharper intro for a client’s article.

That [...]

Sell small at first

By Walt Kania

Maybe you don’t have to sell the whole dang thing right away.

First, get them interested in an idea.  A possibility.  A new way of looking at the issue.

Offer a free download.  A whitepaper.  A demo copy.  Just to show what’s available.

Then, get them interested in a phone call, a meeting, an e-mail [...]

 
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